• Meet the Man Who Sold His Fate to Investors at $1 a Share

    Meet the Man Who Sold His Fate to Investors at $1 a Share

    On January 26, 2008, a 30-year-old part-time entrepreneur named Mike Merrill decided to sell himself on the open market. He divided himself into 100,000 shares and set an initial public offering price of $1 a share. Each share would earn a potential return on profits he made outside of his day job as a customer…

  • Guerrilla Happy Hour

    Guerrilla Happy Hour

    Economists will tell you that “incentives matter.” As an economic principle you want to find the smallest incentive to achieve the greatest possible outcome. This can be mathematically modeled for large populations to determine how to encourage prosocial behaviors, but how do you apply incentives to your personal life? Guerrilla Happy Hour has been an…